For fashion historian and consultant, Laura McLaws Helms, we designed a graphic identity, and custom typography, that speaks to her glam vintage aesthetic. In the spirit of a true Renaissance woman, she not only possesses vast knowledge of fashion's history, but is a talented photographer, devout vintage collector, blogger, and style star. Her love of frocks and design hailing from the British Boutique movement of the late 1960s–1970s, is something we share in common, so it was a blast to combine her inspirations with ours.


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