Cool Whip.

For Sweet Gwendoline, an apparel brand based on a character from John Willie's naughty 1950s comic strips, we created a sinister logotype and brand identity, incorporating customized fetish-inspired type, as well as Willie's original illustrations.

Sweet Gwendoline was also regularly featured in Willie's infamous underground magazine, Bizarre (compiled and re-published by Taschen in 2005), and was considered to be the most famous bondage pin-up next to Bettie Page, throughout the 1950s.

For the business cards, we used two printing processes: jet-black offset lithography on matte paper, along with shiny-black thermography for the bodice . . . resulting in a texture resembling black patent-leather, of course.