Friday, April 15, 2011


For fashion historian and consultant, Laura McLaws Helms, we designed a graphic identity, and custom typography, that speaks to her glam vintage aesthetic. In the spirit of a true Renaissance woman, she not only possesses vast knowledge of fashion's history, but is a talented photographer, devout vintage collector, blogger, and style star. Her love of frocks and design hailing from the British Boutique movement of the late 1960s–1970s, is something we share in common, so it was a blast to combine her inspirations with ours.

As you see, the resulting vibe is a seductive mix of 1920s Hollywood Orientalism, Biba-esque floral femininity, psychedelic mysticism, and Art Deco pizazz, hot foil stamped in metallic silver on a velvety black cardstock. Her official website is currently in the works, and will share the same mystical aura.

Designs © Thunderwing Press

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